 
A home theater is a major investment, and yet expensive electronics alone cannot buy you a great movie experience. The acoustics of a room is a vital, if not the most important, component of a home theater system. In fact, an excellent system in an untreated room may have poorer sound quality than a mediocre system in a treated room.
 These days enormous effort goes into the sound production of films to make the dialogue intelligible and to enhance the dramatic impact of the movie. Yet how many times have you been viewing a film and find the dialogue difficult to understand or the background music overwhelming? This is due to the acoustics in your home theater.
Imagine watching a movie in a room filled with mirrors. In such a poor environment, with so many visual distractions, it would be hard to enjoy. The same is true for audio. A truly great home theater experience can only be fully appreciated after you have gained control of the acoustics of your room.
Untreated rooms have their own distorted acoustic signature and are never acoustically correct. There may be sound bouncing around the room, changes in tonality and bass energy, certain consonant and vowel sounds in words may be squashed or amplified, etc. Also noises from outside the room may seep into the theater and theater sound may escape to disturb neighboring rooms.
CinemaTech ARS can customize and install a corrected acoustical environment that will eliminate distracting noises and allow the articulation and intelligibility of the movie sound track to be clean, crisp, and balanced. Call today to find out how easy, attractive, and affordable true acoustical perfection can be.
 
CinemaTech Acoustic Room Systems specializes in the design and installation of acoustic treatments for home theaters, recording studios, media rooms and conference rooms. Utilizing Owens Corning's extraordinary breakthroughs in acoustical research and development, CinemaTech's ARS product line is, by far, the most superior acoustic product in the marketplace today. ARS provides exceptional aesthetic beauty to the treated space with a choice of over five hundred acoustically and fire tested fabrics. We can also test customer owned fabric to see if it is compatible with our system.
Our superior acoustic products are available, nationwide, exclusively through CinemaTech's authorized dealer base, consisting of the world’s most reputable High End Audio and Video Integrators. These dealers choose to sell CinemaTech's ARS system because they understand the importance of acoustical room treatments and the dramatic difference it can make on the sound quality of their home theater projects.
CinemaTech's ARS system, unlike other acoustical treatment products, is tailored specifically to your home theater or listening room. You can always be assured that when you purchase CinemaTech's ARS system you are getting the perfect treatment for your individual room. All materials are measured and cut on-site, by certified CinemaTech installers, to ensure the tightest and most accurate fit possible. This eliminates any error that is possible from inaccurate measurements.
The ARS product line is designed to bring the ultimate in sound quality to any environment in which it is used. The compatibility of components, the patented panels, the certified installation, and state-of-the-art testing, provide a difference in sound quality unsurpassed by any other acoustical treatment system on the market.
CinemaTech's ARS design approach takes into account your room's configuration, dimensions, construction, decor and placement - anything that could obstruct the discerning listener from experiencing the ultimate in sound clarity and richness.
Whether your A/V equipment investment is large or modest, professionally engineered acoustical treatment can dramatically enhance your listening experience. Treating your theater will remove mid-bass bloat, vastly improve bass articulation (both tonally and dynamically), and increase bounce and rhythmic drive, allowing you to hear your media the way it was meant to be heard.
CinemaTech's ARS system, unlike other acoustical treatment products , is tailored specifically to your home theater or listing room. You can always be assured that when you purchase CinemaTech's ARS system you are getting the perfect treatment for your individual room. All materials are measured and cut on-site to ensure the tightest and most accurate fit possible. This eliminates any error that is possible from inaccurate measurements
“If given a choice between listening to $40,000 worth of state-of-the-art controller and multi-channel power amplification and no room treatment, or a high quality A/V receiver and the ARS package, I would choose the lesser electronics in the treated room. Room acoustics are that important.”
-Robert Harley, The Perfect Vision, Jan/Feb, 2003
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