CINEMATECH STORY
From our Family to Yours: The CinemaTech Story
Home is where stories are
CinemaTech began in 1998 as a family-run venture grounded in one simple belief: a theater should be as welcoming, comfortable, and crafted as the home around it. That belief took root when founder Michael Murphy helped design and source a high-quality theater recliner for his original business partner—the person who helped him start it all. That collaboration led to the first iteration of what would become the German-engineered Valentino seat, marking the beginning of CinemaTech’s commitment to craftsmanship, performance, and connection.
The Valentino wasn’t just a great chair—it was a realization. Michael saw more than a seat; he saw an opportunity to create a space where friends and family could come together for shared experiences like no other. That vision soon evolved into a full-service offering, still rooted in the same core values. Michael introduced the Fly-and-Buy Program, inviting clients to visit our showrooms and experience our products firsthand. He also developed the Design Services Program, created to guide homeowners through every detail of theater planning—from layout to finishes to performance optimization. Michael also led the acquisition of our exclusive Acoustic Room System (ARS), securing the rights to offer it as a CinemaTech-exclusive solution. To support more complex projects, he brought in expert acoustical engineers—expanding our ability to deliver fully bespoke environments where sound and design work in harmony.
Today, that vision lives on under the leadership of Michael’s daughter, Alexandria Baker. Since stepping into the role, Alexandria has ushered in a new chapter for CinemaTech—opening a state-of-the-art showroom in Florida, introducing technical innovations like our three-motor mechanism and motorized chaise recliners, and raising the standard of quality across every detail of the business. Still family-owned and rooted in trust, CinemaTech has grown into a team of designers, engineers, and artisans dedicated to creating rooms that feel as personal as they are precise.
We believe comfort and connection are just as essential as performance. That’s why we obsess over every detail—handcrafted seating, acoustical precision, and thoughtful design—so your home theater feels as good as it looks, and functions exactly as it should.
We build every relationship on trust, craftsmanship, and understanding. We listen to your stories, your ideas, and your goals—because home is where stories are created, and your theater should be ready to tell yours.
Our History
Cinematech Founded
CinemaTech was started by an entrepreneur in Dallas who sought to create high-quality, comfortable theater seating that matched the aesthetic of his home. The first product, CinemaTech Seating, was born from the desire to offer premium seating unmatched in comfort, quality, and design.
The Valentino's Inception
CinemaTech’s journey started with the Valentino, our first seating model, sketched by hand and built with precision. This design still serves as a symbol of our commitment to craftsmanship, luxury, and innovation. Today, we continue to honor that legacy by creating the most luxurious, custom-made seating for home theaters worldwide.
Fly and Buy Program
The Design Service Program
Introduction of the Acoustic Room System (ARS)
20 Years of CinemaTech
Recliner Revolution
What
We Do
We specialize in luxury home theater seating and acoustical design. Our innovative products include patented features like our Acoustical Room System (ARS), which combines precision-engineered sound technology with seamless design. From custom seating crafted with premium upholstery to personalized theater designs through our Design Service Program, CinemaTech offers a fully immersive experience tailored to your vision.
Our
Core Values
- Service to Customers Above All Else—Every decision centers around creating exceptional experiences for our clients, delivering the highest quality in luxury home theaters and personalized design.
- Positive Attitude and Passion for Excellence—We approach each project with enthusiasm, pride, and a dedication to achieving outstanding results.
- Independent, Self-Directed Professionals—Our team is built on proactive, forward-thinking individuals who take ownership of their work, pushing the boundaries of innovation in home theater design.
- Respect and Dedication to Every Detail—We believe in treating every client and colleague with the utmost respect, ensuring a level of craftsmanship that meets our exacting standards.
- Results-Driven, High-Impact Solutions—We get things done—efficiently and effectively—delivering superior results that enhance our clients’ lives and homes.
Our
Core Values
- Service to Customers Above All Else—Every decision centers around creating exceptional experiences for our clients, delivering the highest quality in luxury home theaters and personalized design.
- Positive Attitude and Passion for Excellence—We approach each project with enthusiasm, pride, and a dedication to achieving outstanding results.
- Independent, Self-Directed Professionals—Our team is built on proactive, forward-thinking individuals who take ownership of their work, pushing the boundaries of innovation in home theater design.
- Respect and Dedication to Every Detail—We believe in treating every client and colleague with the utmost respect, ensuring a level of craftsmanship that meets our exacting standards.
- Results-Driven, High-Impact Solutions—We get things done—efficiently and effectively—delivering superior results that enhance our clients’ lives and homes.
Our Showrooms
Discover the ultimate in luxury home theater design at our showrooms in Fort Lauderdale, Dallas, and Los Angeles. Experience firsthand our bespoke seating, acoustic systems, and cutting-edge design solutions. Each visit is a step closer to making your dream theater a reality.
Florida Showroom
Dallas Showroom
Los Angeles Showroom
Why Choose
Cinema Tech
CinemaTech’s commitment to superior luxury home theater seating and acoustics has made us a trusted name for over two decades. As a family-owned company, we prioritize craftsmanship, personalization, and quality in every project. When you choose CinemaTech, you’re choosing a partner who is dedicated to bringing your vision to life with unparalleled expertise.
Why Choose
Cinema Tech
CinemaTech’s commitment to superior luxury home theater seating and acoustics has made us a trusted name for over two decades. As a family-owned company, we prioritize craftsmanship, personalization, and quality in every project. When you choose CinemaTech, you’re choosing a partner who is dedicated to bringing your vision to life with unparalleled expertise.
Contact Us
Get in touch.
Visit Us
Find a showroom or dealer.
our materials
View our Material Collections.